Services
Whether you’re looking to solidify your branding or elevate your social media, you’ve come to the right place.
I specialize in brand and social strategies that connect, build trust, and grow your audience. From actionable strategies to content creation, I’d love to hear about your business to help it grow. Let’s connect!
Brand Strategy
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My brand strategy package is for you if you are:
─ A small business that is struggling with a lack of consistency across your website, marketing channels and customer touch points.
─ A business that needs a strategic, consistent and clear communication and messaging plan.
─ Unsure if your brand or business is reaching the right audience.
─ A new business looking to establish a strong identity in the market and differentiate yourself from competitors right from the start.
─ A small business owner that needs a strategy to attract your ideal customers.
─ A business or brand going through a rebrand, refresh, or expansion into new markets, needing to realign your messaging and identity.
─ A personal brand like an influencer, coach, or consultant that wants to develop a professional identity and stand out.
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─ A comprehensive Brand Identity Guide including:
Brand Purpose
Values
Brand Promise
Tone of Voice
Narrative Tools (i.e. the structure for your storytelling and how you will convey your brand’s core message)
Taglines
Audience & persona
A “How-To” of implementing your brand strategy across your touch points (website, social media, email marketing, and more)
─ A 2-hour brand strategy framework session with you and your team
─ In-depth research on your customers and personas
─ Actionable implementation guidelines and documentation on how to apply the Brand Identity Guide across all channels
─ One off-boarding implementation call to ensure you and your team understands how to implement these guidelines
─ A rollout plan on how to update your brand identity on your selected platforms
Social Media Management
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Business owners and brands who:
─ Recognize social media’s importance in the digital era
─ Lack the right social media strategy for your business
─ Struggle with constant changes in algorithms and trends on different platforms
─ Need guidance on audience-specific content
─ Seek consistency in your social presence and want to see results
─ Want more time for your other business priorities
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I’ll take care of the daily management of your social media accounts through a strategic and results-driven social media plan— whether on Instagram, TikTok, LinkedIn, or Pinterest.
Here’s what I’ll deliver every month:
─ 30-minute Monthly Strategy Call─ Social Media Audit
─ Keyword Research, Optimization and Trendspotting
─ Monthly Content Plan
─ Platform Scheduling and Monitoring
─ Captions, Hashtags and CTAs
─ Graphic design enhancements to fit your brand
─ Daily Community Engagement
─ Monthly Analytics & Analysis Report
Social Media Management + Content Creation
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Business owners and brands who:
─ Are focused on managing your business and clients, and have limited time or resources to create your own content
─ Don’t have enough content to post on social media
─ Need someone to take care of the creative process of social media
─ Recognize social media’s importance in the digital era
─ Lack the right social media strategy for your business
─ Struggle with constant changes in algorithms and trends on different platforms
─ Need guidance on audience-specific content
─ Seek consistency in your social presence and want to see results
─ Want more time for your other business priorities
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I will help you build an online presence that results in more awareness and engagement by:
─ 30-minute Monthly Strategy Call─ Creating a custom monthly content strategy plan for posts and stories, based on your brand strategy and content pillars
─ Keyword Research, Optimization and Trendspotting
─ Monthly Content Plan
─ Scripted, filmed and edited content for posts, reels and stories every month
─ Platform Scheduling and Monitoring
─ Captions, Hashtags and CTAs
─ Graphic design enhancements to fit your brand
─ Daily Community Engagement
─ Monthly Analytics & Analysis Report
Custom Social Media Strategy
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Business owners and brands who:
─ Have a content team for filming, editing, and production but need fresh ideas
─ Produce content consistently but lack a strategic direction
─ Post on social media regularly yet struggle to see impactful results
─ Feel that their social media presence doesn’t align with their business values
─ Struggle with constant changes in algorithms and trends on different platforms
─ Need guidance on audience-specific content
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A done-for-you social media strategy that aligns with your brand strategy and business growth objectives, ready to be implemented and executed by your team.
What’s included in this package:
─ Social Media Audit
─ 2-hour Brand and Social Strategy Workshop
─ 30-day Content Calendar
─ Documentation Summary including your Social Strategy, Messaging Focus, Communication Pillars, Content Pillars,
─ Content Type, Hooks, Captions, and CTAs for every post
─ 30 Days of Support
Completion within 1 week.
